Copywriting is more than just writing—it’s the art of crafting words that bridge the gap between a product and its target market.
The Formula
My approach to copywriting is guided by a principle that has proven effective time and again:
80% research, 20% writing.
This formula allows me to create compelling, attention-grabbing content that resonates with the intended audience and drives action.
With extensive experience as a copywriter, I’ve had full responsibility for crafting content across a range of platforms—from social media to advertisements.
My copywriting skills are grounded in:
In-depth Research:
I invest the majority of my time (80%) in understanding the target market, segmenting it through detailed Buyer Personas that consider demographics, interests, and behaviors. This research phase is crucial for crafting messages that truly connect.
Engaging Visual Content:
I understand that in today’s digital age, the visual aspect of content is just as important as the words themselves. I focus on creating visually appealing content with high contrast, sharpness, and a unique flair, often incorporating on-trend elements like memes to make the audience stop scrolling.
Proven Copywriting Methods:
I employ effective frameworks such as AIDA (Attention, Interest, Desire, Action), PAS (Problem, Agitate, Solve), and BAB (Before, After, Bridge) to structure my copy. The PAS method, in particular, is highly effective for specific types of ads, such as those targeting niche audiences like heart disease patients or automotive enthusiasts.
Data-Driven Insights:
My research is backed by valid data from international journals and other credible sources. This, combined with extensive reading—including books, Quora, journals, and articles—helps me continuously refine my language style and vocabulary to better persuade and engage potential buyers.
